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07/25/2010 - Evian-les-Bains, France (Sportsbook Betting Lines) - Former world No. 1 Jiyai Shin birdied the 18th hole Sunday to earn a one-shot victory at the Evian Masters, her seventh win on the LPGA Tour.
Shin made five birdies for a five-under 67, finishing the tournament at 14- under 274.
Morgan Pressel missed a birdie putt at the 18th hole to close with a 70 and end one shot back at 13-under 275.
Na Yeon Choi (66) and 15-year-old Alexis Thompson (67) tied Pressel for second place at the end of a tight final round.
Thompson finished birdie-birdie on her last two holes and was trying to become the youngest winner in LPGA Tour history.
MORE TO FOLLOW.
<< A's, White Sox close set at Coliseum
(Sportsbook Betting Lines) - With Ben Sheets hitting the disabled list Dallas Braden
will head to the hill for Oakland, as the Athletics battle the Chicago
White Sox this afternoon in the finale of a three-game set at the Coliseum.
Sheets, who was su
<< Red Sox send Dice-K to hill in finale with Mariners
(Sportsbook Betting Lines) -The finale of a four-game series will take place this
afternoon at Safeco Field when the Seattle Mariners take on the Boston Red
Sox.
Heading to the mound this afternoon for Boston will be Daisuke Matsuzaka, who
is looking
<< Carpenter, Cards try to avoid three-game sweep at Wrigley
(Sportsbook Betting Lines) - Chris Carpenter goes after win No. 12 this evening when
the St. Louis Cardinals try to avoid a three-game sweep at the hands of the
Chicago Cubs at Wrigley Field.
Carpenter won his second straight start on Tuesday agains
<< Happ returns to Phils to face Rockies
(Sportsbook Betting Lines) - Former rookie sensation J.A. Happ takes the mound for the
first time since April today, when the Philadelphia Phillies host the Colorado
Rockies in the third test of a four-game series at Citizens Bank Park.
On Saturday, J
Giants, Lincecum go for sweep in Arizona >>
(Sportsbook Betting Lines) - Tim Lincecum tries to bounce back from a shaky effort his
last time out when the San Francisco Giants close out a four-game series with
the Arizona Diamondbacks at Chase Field.
Lincecum escaped without getting a decision o
Detwiler makes season debut in finale with Brewers >>
(Sportsbook Betting Lines) - Lefty Ross Detwiler makes his season debut today when the
Washington Nationals try to avoid a sweep in the finale of a three-game series
with the Milwaukee Brewers at Miller Park.
On Saturday, Ryan Braun drove in Rickie We
Reds, Leake hope to pad lead in NL Central in finale with Astros >>
(Sportsbook Betting Lines) - Rookie Mike Leake can finish off a series sweep and keep
the Cincinnati Reds in first place this afternoon when they close out a three-
game set with the Houston Astros at Minute Maid Park.
The Reds lead the National Leag
Orioles activate C Wieters >>
Baltimore, MD (Sportsbook Betting Lines) - The Baltimore Orioles activated catcher Matt
Wieters from the 15-day disabled list on Sunday.
The 24-year-old backstop was put on the DL on July 10 with a right hamstring
strain. Over 77 games this season,
Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"
A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."
Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.
In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.
"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."
Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.
But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"
Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.
This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.
Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.
In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.
No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.
And that's all any bettor can ask for.
To visit this sports book go to MySportsbook.com for all your football betting needs.
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